Turning science fiction
into fact is tough.
We know that cutting-edge companies work around the clock to build brand new things and have little time to spare. Describing what it is, what it does, how it works, and why you built it often takes a backseat to getting the thing actually put together.
That’s why we take a narrative-driven approach to PR.
The narrative development process:
We immerse ourselves in your space and get a feel for your company’s public image and the competitive landscape.
We dig into your founding story, mission, and vision and get to know your founders and spokespeople.
We compile all of the information we’ve collected and feel out the flow of a story.
We write up your company story—in prose—and work with you to portray your work in a way that feels authentic.
We create a messaging framework and a program calendar that map back to the narrative and to your objectives.