The AI space changes almost daily. We built the AI Risk and Reward Ladder to give communications professionals a framework for what potential upsides and pitfalls to consider when using Generative AI. Each section offers the key risks, rewards, and a few suggested prompts for your AI journey.

We’ve open-sourced our Generative AI Framework with our philosophy and guidelines for using AI across the software stack and daily workstreams, encouraging team members to sharpen their AI skills while using security and privacy best practices. The policy is available under a Creative Commons license for other creative agencies and corporate communications teams to use in building their own.

We want to hear your feedback and ideas from across the industry to foster a dynamic and inclusive dialogue that propels us forward in this AI-augmented world.

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