Social Strategy
Define the audiences, platforms, themes, and role social should play within the broader communications program.

Social works best when it gives audiences a consistent sense of what a company or executive knows, cares about, and has to say. Bulleit develops social programs around clear editorial themes, timely market conversations, and a steady cadence of useful content. We help companies and leaders show up consistently without making every post feel like an announcement.
Define the audiences, platforms, themes, and role social should play within the broader communications program.
Build distinctive voices for founders and leaders around the ideas and expertise they can credibly own.
Develop posts, recurring series, video, graphics, and other formats that give audiences a reason to keep following.
Use launches, media coverage, events, research, and company milestones to create social content that extends the life of the story.
