Find the Lane
Identify where an executive’s experience and perspective can add something distinctive to the conversation.
Identify where an executive’s experience and perspective can add something distinctive to the conversation.
Turn that expertise into clear ideas and arguments that feel natural to the executive, not manufactured for them.
Focus time on the media, content, social, podcasts, events, and other channels where their voice can have the most impact.
Create enough consistency that audiences begin to associate the executive with a specific set of ideas and expertise.

